The history of internet in 6 minutes

Once upon a time...there was no internet.  And then, the social media and digital interactivity became what they are today. The internet as we know it, has a rich and eventful history. But how did it all begin? Here’s a brief history of the all mighty, all-present INTERNET, with fun times, epic times and most memorable launches … Continuă să citești The history of internet in 6 minutes

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Facing the new digital consumer: rules of engagement and conversion are changing

In line with the swifting changes and innovations in marketing channels, tactics and platforms, the consumer journey itself changes dramatically. Consumers today are using multiple devices to learn, compare, share, consume and make purchasing decisions. Increasingly, the journey spans a number of touchpoints, from websites to review sites and social media, with every single experience … Continuă să citești Facing the new digital consumer: rules of engagement and conversion are changing