The history of internet in 6 minutes

Once upon a time…there was no internet.  And then, the social media and digital interactivity became what they are today.

The internet as we know it, has a rich and eventful history. But how did it all begin? Here’s a brief history of the all mighty, all-present INTERNET, with fun times, epic times and most memorable launches of digital platforms and concepts. Enjoy the story or skip to the end of this article where you’ll find it in video!

1960s: The internet is born from a Pentagon military project.

1969: The first electronic message was sent: “LOG”. The user wanted to type LOGIN, but the network crashed.

1969: ARPANET was used to connect 4 American Universities and ease access to information.

1972: The rise of email. The first email sent was „something like QWERTYUIOP.”

1973: The actual term of “Internet” is born.

1976: Queen Elizabeth II hits the “send button” on her first email

1976: Apple Computer is founded by Steve Jobs and Steve Wozniak.

1979: The first emoticon smiles to the world 🙂

1987: The first GIF was created. No, it wasn’t a cat. It was an airplane.

1991: Tim Berners-Lee develops the HTML and creates the first live website, about the World Wide Web.

1991: The MP3 was invented.

1991: The first product to be sold online was…porn.

1998: The first music file-sharing service goes live and changes the way Internet is used, forever.

1992: The first audio and video files are distributed over the Internet.

1993: The launch of the first web browser, Mosaic.

1993: The White House and United Nations go online.

1994: Yahoo! is created. The first click-bait has a +44% success rate.

1995: Amazon.com, Craigslist and eBay go live.

1996: 3D animation dubbed „The Dancing Baby” becomes one of the first viral memes.

1997: Netflix is founded. Wireless App Protocol paves the way for Internet on phones.

1998: The Google search engine is born, changing the way users engage with the Internet.

1999: Apple spreads Wi-Fi to the masses by concealing it in its laptops.

2000: The dot-com bubble bursts in. The internet becomes vulnerable, prone to attacks.

2003: WordPress is launched and Skype is released.

2004: Facebook goes online and the era of social networking begins.

2005: YouTube.com launches.

2006: Twitter is live. The founder, Jack Dorsey, sends out the very first tweet: „just setting up my twttr.”

2007: iPhone introduces mobile web. The smartphone age begins.

2009: The Internet marks its 40th anniversary in.

2010: Facebook reaches 400 million active users. Pinterest and Instagram are launched.

2012: Barack Obama’s announces the Stop Online Piracy Act and the Protect Intellectual Property Act.

2015: Instagram reaches 400 million users in, outpacing Twitter.

2016: Google unveils Google Assistant, marking the entry of the Internet giant into the „smart” computerized assistant marketplace.

The internet is now, in 2017, 10,000+ days old.  Artificial Intelligence, Virtual Reality, social media bots, e-shopping and online experiences, they all keep rising. Consumers are now digital and mobile. The internet is our home, workspace, shopping mall, library, coach, friend, doctor, map.  Be there for them.  Be digital in all you do. This way, you’ll be the brand they want and need to meet and greet online.

Anunțuri

Facing the new digital consumer: rules of engagement and conversion are changing

In line with the swifting changes and innovations in marketing channels, tactics and platforms, the consumer journey itself changes dramatically. Consumers today are using multiple devices to learn, compare, share, consume and make purchasing decisions. Increasingly, the journey spans a number of touchpoints, from websites to review sites and social media, with every single experience impacting a consumer’s decision.

Once upon a time, there was no internet. but the world generally and the world of marketing are changing with a faster pace than ever. The consumer no longer has patience & time for ordinary ads, commercial non-engagement and…well, too much offline brand related work.

Here are 5 Top Consumer Trends are making Digital Vital for the marketing mix & changing the Brand Engagement Rules:

1. “Virtual Reality is best than my reality”

Virtual reality (VR) is currently the fastest growing form of video traffic, with Cisco predicting that it will grow 61-fold between 2015 and 2020.2 When video literally means the world, computing power will be directed at our visual cortex rather than our fingertips. More than 40 percent of advanced internet users surveyed would like a computer with VR/AR as its main interface. This “new” reality means it’s time for 5G networks.

2.  “The Rise of Artificial Intelligence”

The idea that a man-made creature could gain awareness has been around for a very long time – it can be seen in folklore about anthropomorphic golems, and AI sci-fi stories, for example. In modern science, the idea of creating a digital brain was already around in the 1940s. Today, AI research and development is booming all over the world. In Bots that make customer care cost-efficient & practical, in complex machine learning and robots. Behind the recommendations that streamed media services make based on consumption habits, in the assistants in our phones. However, half of online active people interviewed by Ericsson ConsumerLab this year say that they are preoccupied by the AI takeover.

And, P.S. SOPHIA, the humaniod robot who just became a citizen of Saudi Arabia. She’ s coming to meet us at Brand Minds 2018, next spring.

 SOPHIA-FACEBOOK-2-900x500

3.  “My Body is out of sync”

When trains started to appear in the late 1820s in England, prospective passengers worried that the human body was simply not built to withstand movement at such incredible speeds. Even with 200 years of motorized transportation, we still get car sick; in fact one in five feels nausea in cars or buses every week, even today. Consumers believe car sickness will become even worse with autonomous cars. Moreover, the digital inflation, social media crowded landscape and rise of digital interfaces makes the brain a lot more exposed to efforts. Medical studies, innovations, prevention platforms have a great growth space here to come and help.

4.  “Social media, social media everywhere”

In an increasingly globalized world, it feels good to know that there are many like-minded people around us and that we can have our dear ones close no matter the distances. These are the two main psychological wins of social media and why it is most certainly here to stay. Social media is creating so-called echo chambers where groups repeat and amplify similar ideas – the niche communities. You’ll want that for your brand so get attached to ones or build your own now. More than a quarter of people interviewed by Ericsson ConsumerLab in 2017 say that they are likely to count on their contacts’ opinion and advice rather than politicians, spokespeople or authorities.

5. “The smart device safety paradox ”

Nowadays, we take our phones everywhere we go. If we get lost we can call, text, look up information on the internet or navigate using Maps or Waze. More than half of smartphone users already use emergency alarms, tracking or notifications on their smartphones. Another three in five have emergency contacts stored in their phone. But here’s the paradox: three in five of those who say so take more risks because they rely on their phone to keep them safe. So digital wearables are now one of the most reliable and intimate source of information and live planning. Thus, your most valuable brand content must reach these devices.

By 2020, customer experience will be the deciding factor over price and product across all industries. Unique customer experiences are popping up all over. And our out of five users believe that in 5 years VR and AI will be hardly distinguishable from actual reality. And all marketing experiences are more and more digitally powered. No digital, no data, no growth.

We are growing towards virtual reality economy.

See more about this in my presentation from Internet & Mobile World 2017:

video: 

slideshare: